La conferencia sobre el potencial de la gamificación (o Diseño motivacional) para la generación de engagement con clientes y todo tipo de usuarios en el ámbito digital y móvil fue todo un éxito de público.

Esta era la descripción de la sesión:

“The rise of mobile has empowered companies to engage with their customers, whenever, and wherever they are. Additionally, businesses need to try new tactics to distinguish themselves and increase engagement with consumers. With gaming features in apps and ads having triple the engagement rate, gamification has become extremely popular strategy. This session will bring together companies who are creating engaging gaming experiences on mobile platforms”.

Aquí el vídeo de la mesa redonda: